Petite Studio
overview
Newcastle-based Petite Studio is an upcoming high-end fashion brand with a conscience that aims to empower petite women with timeless garments designed specifically for them that are ethically and sustainably crafted to last. The brand is driven by its core belief that no petite should have to live through the hardship and frustration of finding a variety of clothing with fit, quality, and sustainability at its heart.
challenge
Future founder Chloe Harrison tasked me to create a minimalist, elegant, sophisticated, and timeless visual identity with a neutral and natural colour palette. In a space dominated by minimalist identities that struggle to differentiate themselves, the challenge was to create a distinct visual identity in this industry-established style that facilitates Petite Studio closing the gap in the market for thoughtful petite fashion.
solution
A visual identity that conveys elegance and sophistication with a minimalist style familiar to the high-end fashion space, while distinguishing Petite Studio from its competitors. It captures the brand's innovative spirit through a statement pairing of timeless serif and unconventional sans-serif display fonts, and incorporates natural colours and textures to reinforce its sustainability-focused approach.
Client Feedback
"I appreciate your time and all the effort you have put into this. Your quality of work is impressive!! I love everything that you have created in this document. The colour palette is on point and the mockups are so helpful to visualise it all better!"
Services
Branding
Client
Chloe Harrison
Year
2023
