Diel Cafe
overview
Diel Cafe is a conceptual, independent cafe dedicated to serving affordable, high-quality speciality coffee to Millenials and Gen Z and creating a communal space for both day and night. The name 'Diel' aligns with this mission, referring to the day and night cycle.
challenge
Authenticity and novelty in brands are highly valued by Millenials and Gen Z, presenting the challenge of creating an authentically quirky brand that speaks to the independence of the cafe and appeals to this audience without overstepping into being embarrassingly out of touch.
solution
A warm, high-contrast colour palette captures attention, introducing a playful combination of a bold geometric primary font with rough, organic lines in a handwritten-style secondary font and charming illustrations inspired by napkin doodles. These elements form a dynamic visual identity that authentically communicates the human touch behind the craft of speciality coffee, while also conveying the relaxed, fun vibe of the cafe. Paired with a casual, friendly voice, the brand design ensures the cafe appears approachable and unpretentious, effectively connecting with Millennials and Gen Z.
Services
Branding
Client
Jake Rankin
Year
2025
